Take place in Formula1 in terms of the brand's marketing has created one of the key points indicating Reithofer also responsible for managing operations since 1999 with a brand Formula1 team, Mario Theissen and appreciation was presented. As the BMW Motorsport director Mario Theissen who, Williams started the process of the engine in the BMW temsil etmiş partnership, then the brand after the purchase of the Sauber team was in the heads of all the operations. Theissen, BMW `s the reason why this decision by looking at the decision that was met with understanding. Theissen "when viewed from a general framework that can understand the reason for this decision, now the rest of the season by focusing on race unfold, and our warrior spirit, a good result we want to Formula1 farewell," he said.
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