bradley emmanuel

Mini will present his concept at Geneva Rocketman whose philosophy could be summed up in two words: Mini true. Understand by this that the dimensions of the Rocketman is reduced to the essential to match really for street use, a place where what is most lacking is obviously space. To help us discover Rocketman, Mini has produced two videos here.

Rocketman is presented as a homecoming, an ode to the original Mini of Alec Issigonis. Reduced to 3.42 m long, with a spacious design mainly consists of strong, lightweight composite materials, so for this city maximizes the ratio of outer space / inner space. That is the original concept.

To help us realize the work, here are several small video clips that are better than words and pictures as possible to explain Rocketman.