All the latest advertising campaign used MINI car itself as an integral part of any advertising structure. At this time the car MINI Countryman life-size (and its size allows it) placed in the heart of New York's Times Square on a huge billboard. On such a huge advertising structure "mini" form MINI Countryman look even more attractive. And he ad story shows the advantages of a small, but 4-door and full of drive MINI Countryman on the winter road.
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